
Andrew Angus
Vice PresidentFoster & Reed Strategy (Marketing, Sales Development, Sales Consultancy)
Member Since February 2013
About
Current: I work for Foster & Reed Strategy offering sales and marketing consulting for high growth companies. I have an amazing network and team to cover marketing strategy, content creation, graphic design, demand generation and sales development. Now based in NYC. So what do you need to know about Andrew Angus? (That's me!) I like people and processes. A lot. I channel this into building kick-ass sales and marketing stacks and the amazing teams that run them. That’s what I focused on when I built Switch Video (acquired 2015) and Switch Merge (acquired 2015), and it’s what I did at Infer and PlanGrid as the Senior Director of Revenue Operations. But how did I get started in tech? (If you are looking for a typical story you should head up to the top left and click the back button.) In college, I started a solar powered juicing business that was all run on a bicycle trailer. Eventually, I started building bicycle trailers and selling them online, mostly to people in California. As a Canadian, that was the first time I earned American dollars, and I liked it. In 2006, I started a cleantech company, Switch Fuel, that was focused on home heating using pelleted biofuels. It was a big idea, and I produced a video to explain how it worked. That video resulted to a pivot to video production. I moved to San Francisco, grew the companies and started a software platform for video, Switch Merge. I sold both in October 2016. If it touches demand generation, sales development, and the sales process I want my hands in it. My ideal role is leading and coaching top managers and their teams to run creative, process-driven, and efficient sales teams. So while a smooth process and a killer strategy are crucial to stable, understandable and repeatable pipeline growth, I believe it's all about supporting managers and their teams. I also have never had coffee (not a drop!), but I do know a lot about Outreach, Salesloft, Salesforce, InsightSquared and Vidyard.

Andrew Angus
Published content

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Andrew Angus thought outsourcing would boost sales. Instead, he lost hundreds of thousands of dollars--and his team's trust.

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A video pitch can significantly increase your startup's market share when deployed correctly.
Company details
Foster & Reed Strategy (Marketing, Sales Development, Sales Consultancy)
Company bio
Foster and Reed Strategy offers sales and marketing consulting for high growth companies ranging from being a fractional CMO to project-based work. I have an amazing network and team to cover marketing strategy, content creation, graphic design, demand generation and sales development. I draw on my expertise growing and selling two companies along with my full-time and consulting work for industry-leading companies. Areas of expertise include: - Data clean-up to build a rational foundation for sales and marketing operations to grow on including cleansing data, augmenting data and buying new data. - Salesforce + marketing automation (Marketo, Pardot, etc) implementation/clean-up and ongoing management. - Account Based B2B Demand Generation programs focused on an efficient spend across digital channels to target your ideal customer. Programs often include creative direct mail. - Implementation of improved analytics for decision making in Salesforce or through the implementation of tools like InsightSquared. -Strategic and technical implementation of sales development playbooks using platforms like Outreach or SalesLoft. - Full design capabilities for a complete brand overall or asset creation for newsletters, display ads, etc. - Full explainer video production services from start to finish. - Video marketing strategy development and implementation using Vidyard and other platforms. - Helping you hire as your marketing and sales development functions grow. I love building teams and helping them execute on a clearly defined strategy. - Negotiation with vendors. I LOVE working vendors end of quarter to help you save money!