Amishi is driven to new data gathering technology and analytic techniques that scale behavioral science based market research. At NAILBITER, she has been responsible for discovering ways to analyze high volume of CPG videos into relevant metrics. These new Videometrics are quantifying the irrational, fast, haphazard way consumers really shop. Amishi has been a driving force behind multiple high growth, tech based MR companies such as Affinnova and AnswerLab. At Affinnova, Amishi was responsible for successfully deploying several new products to key customers, leading to the highest adoption rates in company history. She learned the value of deep insight to key marketing decisions at PepsiCo and AOL where she served on the client side. Amishi has a Masters in Market Research from the University of Texas as well as an MBA and BA from the University of Mumbai. She lives in Fairfax, VA just outside Washington DC.