Amber Anderson

Member Since 2020

Amber Anderson

Founder

Tote and Pears

Atlanta Area

Amber Anderson (she/her/hers) is a mother and wife. She is also a creative, strategist and co-founder of Tote + Pears, the agency that designs and markets products, services and experiences for women and their families. Amber helps businesses and brands connect with women authentically by highlighting the multidimensional experiences that shape their identities. Her intersectional approach to product development and marketing, which she calls The Tote + Pears Way, has helped businesses of all sizes — from startups to enterprises — address market challenges, launch new products and services, and adapt to changing markets by bringing their customers into sharper focus. After the premature birth of her son, Amber re-evaluated the pressures put on working parents and invested in creating space for families to thrive, together. In 2016, she and her husband, Kai-Saun, co-founded MORE, an innovative community dedicated to helping working parents enjoy both family and professional life. She is the host of The Tote and Pears Podcast and The New MORE Podcast and a frequent contributor to the American Express Blog.


SKILLS

  • Brand Design and Strategy
  • Brand and Identity Design
  • Branding

RECENT CONTENT

November 17th, 2021

Eight Risks You Might Not Know You're Taking As A New Business Owner

Every business that's been created was built by the entrepreneur taking some sort of risk. Some risks are obvious, such as taking out a large loan from a family member. Others are more subtle and harder to recognize as they're happening.

July 26th, 2021

10 Unique Ways To Thank Customers For Their Loyalty

In a world filled with uncertainties, businesses want to be able to rely on customer loyalty. Many businesses know they wouldn’t be successful without their customers, but they may not be sure how to best thank them for their loyalty.

July 26th, 2021

8 Facts You Need to Know Before Launching a Business

Starting a business is one of the most challenging career moves you can make, but knowing some important facts beforehand can help.

July 7th, 2021

Six Ways Companies Can Better Support Women In The Post-Pandemic Workplace

Among the many major impacts the pandemic has had on the status quo, none have so disproportionately affected women quite like its impact on the labor force. Whether they were laid off, furloughed or forced to choose between family and work when alternative child care was no longer an option, millions of women left the workforce during the pandemic, outpacing the rate at which men were leaving. And not all of them are coming back.


COMPANY INFO

Tote and Pears

Tote + Pears is a female-focused branding agency that designs products, services and experiences for women and their families. Women are multi-dimensional. We represent a wide spectrum of cultures, ages, races, and sexual orientations, and we all walk different paths. This can make us a dynamic and complex group to serve, but finding the intersection of these identities is where the opportunity lies — and that's why Tote + Pears is here.


AREA OF FOCUS

  • branding
  • Graphic Design
  • Strategy

INDUSTRY

Marketing & Advertising