Member Since 2020
Amber Anderson
Tote and Pears
Atlanta Area
Amber Anderson (she/her/hers) is a mother and wife. She is also a creative, strategist and co-founder of Tote + Pears, the agency that designs and markets products, services and experiences for women and their families. Amber helps businesses and brands connect with women authentically by highlighting the multidimensional experiences that shape their identities. Her intersectional approach to product development and marketing, which she calls The Tote + Pears Way, has helped businesses of all sizes — from startups to enterprises — address market challenges, launch new products and services, and adapt to changing markets by bringing their customers into sharper focus. After the premature birth of her son, Amber re-evaluated the pressures put on working parents and invested in creating space for families to thrive, together. In 2016, she and her husband, Kai-Saun, co-founded MORE, an innovative community dedicated to helping working parents enjoy both family and professional life. She is the host of The Tote and Pears Podcast and The New MORE Podcast and a frequent contributor to the American Express Blog.
SKILLS
- Brand Design and Strategy
- Brand and Identity Design
- Branding
RECENT CONTENT
December 12th, 2022
Control The Context: Leading With An Authentic Personal Brand
Learn how to build an authentic and memorable personal brand that grows your influence and personal network while extending the reach of your company.
December 6th, 2021
Nine Entrepreneurs Share What They're Most Thankful For In Their Careers
In every career, there are things to be thankful for—things like meaningful moments with co-workers, the opportunity to learn and personal growth that can put the challenges and difficulties in perspective and help you find a renewed sense of purpose at work.
November 17th, 2021
Eight Risks You Might Not Know You're Taking As A New Business Owner
Every business that's been created was built by the entrepreneur taking some sort of risk. Some risks are obvious, such as taking out a large loan from a family member. Others are more subtle and harder to recognize as they're happening.
July 26th, 2021
8 Facts You Need to Know Before Launching a Business
Starting a business is one of the most challenging career moves you can make, but knowing some important facts beforehand can help.
July 26th, 2021
10 Unique Ways To Thank Customers For Their Loyalty
In a world filled with uncertainties, businesses want to be able to rely on customer loyalty. Many businesses know they wouldn’t be successful without their customers, but they may not be sure how to best thank them for their loyalty.
July 7th, 2021
Six Ways Companies Can Better Support Women In The Post-Pandemic Workplace
Among the many major impacts the pandemic has had on the status quo, none have so disproportionately affected women quite like its impact on the labor force. Whether they were laid off, furloughed or forced to choose between family and work when alternative child care was no longer an option, millions of women left the workforce during the pandemic, outpacing the rate at which men were leaving. And not all of them are coming back.
January 14th, 2021
17 Creative Ways to Bring Together Company Leaders for Productive Conversation
17 members of YEC share effective tactics for gathering together leaders in a way that will lead to actual productivity and strategizing.
December 17th, 2020
Planning For Q1 Of The New Year: Eight Tips For Success
The end of this year is right around the corner, and smart business owners will already be setting up plans and goals for the coming first quarter. Planning helps a business take stock of what it's achieved thus far and what it can hope to accomplish in the first quarter of the new year, given its available time and resources.
COMPANY INFO
Tote and Pears
Tote + Pears is a female-focused branding agency that designs products, services and experiences for women and their families. Women are multi-dimensional. We represent a wide spectrum of cultures, ages, races, and sexual orientations, and we all walk different paths. This can make us a dynamic and complex group to serve, but finding the intersection of these identities is where the opportunity lies — and that's why Tote + Pears is here.
AREA OF FOCUS
- branding
- Graphic Design
- Strategy
INDUSTRY
Marketing & Advertising