Amber Anderson

Member Since 2020

Amber Anderson


Tote and Pears

Atlanta Area

Amber Anderson (she/her/hers) is a mother and wife. She is also a creative, strategist and co-founder of Tote + Pears, the agency that designs and markets products, services and experiences for women and their families. Amber helps businesses and brands connect with women authentically by highlighting the multidimensional experiences that shape their identities. Her intersectional approach to product development and marketing, which she calls The Tote + Pears Way, has helped businesses of all sizes — from startups to enterprises — address market challenges, launch new products and services, and adapt to changing markets by bringing their customers into sharper focus. After the premature birth of her son, Amber re-evaluated the pressures put on working parents and invested in creating space for families to thrive, together. In 2016, she and her husband, Kai-Saun, co-founded MORE, an innovative community dedicated to helping working parents enjoy both family and professional life. She is the host of The Tote and Pears Podcast and The New MORE Podcast and a frequent contributor to the American Express Blog.


  • Brand Design and Strategy
  • Brand and Identity Design
  • Branding


December 12th, 2022

Control The Context: Leading With An Authentic Personal Brand

Learn how to build an authentic and memorable personal brand that grows your influence and personal network while extending the reach of your company.

December 6th, 2021

Nine Entrepreneurs Share What They're Most Thankful For In Their Careers

In every career, there are things to be thankful for—things like meaningful moments with co-workers, the opportunity to learn and personal growth that can put the challenges and difficulties in perspective and help you find a renewed sense of purpose at work.

November 17th, 2021

Eight Risks You Might Not Know You're Taking As A New Business Owner

Every business that's been created was built by the entrepreneur taking some sort of risk. Some risks are obvious, such as taking out a large loan from a family member. Others are more subtle and harder to recognize as they're happening.

July 26th, 2021

8 Facts You Need to Know Before Launching a Business

Starting a business is one of the most challenging career moves you can make, but knowing some important facts beforehand can help.


Tote and Pears

Tote + Pears is a female-focused branding agency that designs products, services and experiences for women and their families. Women are multi-dimensional. We represent a wide spectrum of cultures, ages, races, and sexual orientations, and we all walk different paths. This can make us a dynamic and complex group to serve, but finding the intersection of these identities is where the opportunity lies — and that's why Tote + Pears is here.


  • branding
  • Graphic Design
  • Strategy


Marketing & Advertising