Member Since 2021
Los Angeles Area
Ali Payani, Co-Founder and CEO of LookinLA, a leading digital marketing agency recognized by Clutch as one of the best marketing firms in Los Angeles. The fast success of LookinLA speaks to Payani’s skill as both a digital marketer and as an entrepreneur. Though he came to the U.S. from Dubai in 2016 with vast experience in business and technology, he had no contacts, no leads, and no income stream to support him as he built his new California-based business. Nevertheless, LookinLA made six figures in six months. LookinLA’s authority marketing model helped triple their client base, double their full-time staff and expand their clients’ success amid a global pandemic—tripling clients’ metrics across the board while compressing their marketing costs. Payani has become a sought-after business mentor and coach, as well as the host of the podcast “The Leading Mindset with Ali Payani.” Much of his success with LookinLA can be traced back to Payani’s skill for computer technology. As the world of marketing grows increasingly digital, his advanced expertise with artificial intelligence has helped him master digital marketing executions using data-driven marketing techniques. He holds a Bachelor of Computer Science in Digital Systems Security, a Master of Information Technology Management, and numerous international awards celebrating his achievements in technology. He has been recognized for his Auto Phishing Detector (Best Innovation Gitex Award in Dubai) and has won the Du InfoSec Award and the AI Algorithm Gulf Programming Contest. Payani has also authored a research paper on a behavioral model to improve information security policies implantation and engineered an AI-based air quality measuring technology that is widely celebrated for the innovation’s life-saving potential among those who suffer from asthma.In addition to his passion for science and technology, Payani has a wide range of interests. He is a pianist, a former national basketball player, and a chess champion.
Increase sales, brand awareness and brand authority, all of which will maximize the value of your company so you can gain the highest valuation when you sell.
Every decision you make in business will have its consequences. While you always want to make decisions that will result in positive outcomes, things don't always go as well as you hoped they would. In this way, it's important for a leader to take the time to think through a potential decision before committing to it.
Making necessary changes to your marketing and sales strategies with Millennials in mind will undoubtedly help you outperform the competition.
The B2B world is changing fast, making once tried-and-true marketing best practices obsolete.
The world of marketing is ever-changing, especially in today's digital-first world. Successful marketers not only need to be masters at capturing customers' attention and showing them the benefits of their product or service, but they also need to know how to leverage the most up-to-date digital tools to reach those customers.
Popular television shows, books, movies and the media in general often paint an idyllic picture of entrepreneurship, but it’s not until you’re actually in the thick of business that you fully understand what it means to be a business owner.
LookinLA is a full-service digital marketing agency based in Los Angeles. Using a data-driven approach, our company works with all industries and oversees every step of the marketing plan. Mission We believe a cutting-edge company deserves recognition as an industry authority. We also believe that the biggest obstacle standing between innovative businesses and market domination is optimal visibility—the challenge of getting in front of the right buyers at the right time in the right way. Our purpose is to position exceptional businesses at the forefront of their industry using data-backed marketing strategies that evolve alongside an ever-advancing digital world. Marketing is something much more powerful and more complex than clever ad campaigns. We define marketing as the process of establishing, cultivating, and nurturing long-term customer relationships. Companies who lead their industry do so because they have earned the trust and loyalty of their buyers—a feat that requires a customer-centered approach throughout all departments. This is precisely what our innovative framework sets out to do. We pair in-depth gap analysis, cutting edge campaigns, and tech-forward execution with extensive team training.
Marketing & Advertising