Ali Payani

Member Since 2021

Ali Payani

Co-founder & CEO


Los Angeles Area

Ali Payani, Co-Founder and CEO of LookinLA, a leading digital marketing agency recognized by Clutch as one of the best marketing firms in Los Angeles. The fast success of LookinLA speaks to Payani’s skill as both a digital marketer and as an entrepreneur. Though he came to the U.S. from Dubai in 2016 with vast experience in business and technology, he had no contacts, no leads, and no income stream to support him as he built his new California-based business. Nevertheless, LookinLA made six figures in six months. LookinLA’s authority marketing model helped triple their client base, double their full-time staff and expand their clients’ success amid a global pandemic—tripling clients’ metrics across the board while compressing their marketing costs. Payani has become a sought-after business mentor and coach, as well as the host of the podcast “The Leading Mindset with Ali Payani.” Much of his success with LookinLA can be traced back to Payani’s skill for computer technology. As the world of marketing grows increasingly digital, his advanced expertise with artificial intelligence has helped him master digital marketing executions using data-driven marketing techniques. He holds a Bachelor of Computer Science in Digital Systems Security, a Master of Information Technology Management, and numerous international awards celebrating his achievements in technology. He has been recognized for his Auto Phishing Detector (Best Innovation Gitex Award in Dubai) and has won the Du InfoSec Award and the AI Algorithm Gulf Programming Contest. Payani has also authored a research paper on a behavioral model to improve information security policies implantation and engineered an AI-based air quality measuring technology that is widely celebrated for the innovation’s life-saving potential among those who suffer from asthma.In addition to his passion for science and technology, Payani has a wide range of interests. He is a pianist, a former national basketball player, and a chess champion.


  • Leadership
  • Marketing Strategy
  • Business Intelligence


March 1st, 2022

The Top Eight Changes You Can Make To Boost Your Marketing Strategy

When it comes to creating a successful marketing strategy, you don’t always need to reinvent the wheel. Sometimes a few small changes can have a huge impact on your ROI. 

November 29th, 2021

Your Exit Strategy: Five Marketing Strategies To Maximize Valuation

Increase sales, brand awareness and brand authority, all of which will maximize the value of your company so you can gain the highest valuation when you sell.

September 1st, 2021

10 Key Questions To Ask Before Making Any Major Business Decision

Every decision you make in business will have its consequences. While you always want to make decisions that will result in positive outcomes, things don't always go as well as you hoped they would. In this way, it's important for a leader to take the time to think through a potential decision before committing to it. 

August 30th, 2021

What Do Millennials Want? Time To Revamp Your Business For Future Decision-Makers

Making necessary changes to your marketing and sales strategies with Millennials in mind will undoubtedly help you outperform the competition.



LookinLA is a full-service digital marketing agency based in Los Angeles. Using a data-driven approach, our company works with all industries and oversees every step of the marketing plan. Mission We believe a cutting-edge company deserves recognition as an industry authority. We also believe that the biggest obstacle standing between innovative businesses and market domination is optimal visibility—the challenge of getting in front of the right buyers at the right time in the right way. Our purpose is to position exceptional businesses at the forefront of their industry using data-backed marketing strategies that evolve alongside an ever-advancing digital world. Marketing is something much more powerful and more complex than clever ad campaigns. We define marketing as the process of establishing, cultivating, and nurturing long-term customer relationships. Companies who lead their industry do so because they have earned the trust and loyalty of their buyers—a feat that requires a customer-centered approach throughout all departments. This is precisely what our innovative framework sets out to do. We pair in-depth gap analysis, cutting edge campaigns, and tech-forward execution with extensive team training.


  • marketing strategy
  • Digital Marketing
  • Business Intelligence


Marketing & Advertising