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Commenting on current events or major trends can attract attention. But what if it’s the wrong kind of attention for your brand?
This post is part of a monthly series on how to best utilize your personal branding and media benefits. [Note: This benefit is for YEC members only. Click here to find out if you qualify.] We’ve all seen headlines that riff on the news just to command more eyeballs. For better or worse, it’s a […]
Getting ready to write your first article? (Or maybe your tenth?) Here’s what you need to know before you hit “submit.”
Ideas are everywhere. The challenge is developing systems and processes to find, vet and collect them.
Your tone is what engages readers — or turns them off.
Investors are going to Google you. Will they like what they find? A feature from YEC Quarterly Magazine.
Follow these rules for finding and attributing your sources.
Those first few sentences of your article are what readers use to decide whether to keep going, but they’re often the hardest to nail.
Good storytelling is a powerful tool when used correctly.
Without credibility, your thought leadership efforts are sure to fall flat.