In addition to membership benefits, YEC offers access to educational materials featuring successful entrepreneurs. [Note: The full benefit is YEC members only — click here to find out if you qualify — though everyone can find more videos on our YouTube channel, here.]

In this video clip, Codie Sanchez, speaker, entrepreneur, investor and CEO of www.CodieSanchez.com, explains the importance of word choice in sales. You don’t just want to ask if a consumer would buy your product, but how they would buy it and why. If you understand this, you know how to target them. During the sales pitch, shut up and listen to what they have to say, as well as what their body language is saying. Focus on telling a story instead of selling to them.

“So there are all these really interesting ways to say essentially the same thing, but tweak them and use them in a very specific manner.”

More about our expert: Codie Sanchez has been: a Latina journalist covering human trafficking in Mexico, a finance exec running an international investment division for First Trust Portfolios, a speaker talking to hundreds, a podcast host on The Struggle Isn’t Real and a startup CEO on the Today Show. When she isn’t presenting to pensions or government and sovereign wealth funds, she’s running one of her startups, consulting with the companies she angel invests in, advocating for the next generation of women and Latinos in business or running her motivational and business-building company at codiesanchez.com.

She has been featured in Fast Company, People en Español, Huffington Post, Business Wire, Telemundo and Univision. She brings ideas in tech and innovation to Corporate America, and to entrepreneurs and fellow strivers across the country. She has a masters from Georgetown University, and ESADE, a MBA from FGV and a BA from Arizona State University. She believes if we can increase the number of diverse individuals and minorities in positions of power we will have a healthier society and greater equality.

YEC members: Discover more great content at member.yec.co/education.

LOCATION

YEC Young Entrepreneur Council
745 Atlantic Avenue
Boston, MA 02110

CONTACT US

info@yec.co

LOCATION

YEC Young Entrepreneur Council
745 Atlantic Avenue
Boston, MA 02110

CONTACT US

info@yec.co

© 2017 CommunityCo, Inc. All rights reserved. CommunityCo™, SimpleBusiness™ and YEC® and the other denoted terms and the related trade dress are a non-exclusive list of the trademarks of CommunityCo, Inc. in the U.S. and/or other countries. CommunityCo’s trademarks and trade dress may not be used in connection with any product or service that is not CommunityCo’s, in any manner that is likely to cause confusion among customers, or any manner that disparages CommunityCo, Inc. This site contains the trademarks, service marks, and logos of third parties and such trademarks and service marks are the property of their respective owners and not owned by CommunityCo, Inc. Such third party trademark owners may or may not be affiliated with, connected to, or sponsored by CommunityCo, Inc. These third party marks include but are not limited to Forbes®, which is a registered trademark of and the property of Forbes Media, LLC and Men’s Health®, which is a registered trademark and property of Rodale, Inc.

Share This