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In this video clip, Matt Naylor, creative director of Flow Nonfiction, offers advice on telling your brand story through video. Every company needs to tell its story, and video is a compelling way to do so. Raw, short-form pieces posted on social media are a great way to start the conversation online. However, people today have a finely honed barometer for advertising, so be careful not to turn consumers off by barraging them with video ads.
“It’s not if you’re going to use it, it’s how you’re going to use it.”
More about our expert: Matt is the co-founder and executive creative director of Flow Nonfiction, a multimedia production company focused on celebrating good. With more than a decade of experience in production, Matt has directed documentary series for Hulu, Netflix and MSNBC. His films have won awards at festivals like SXSW, Brooklyn International Film Festival and Munich Filmfest. Flow Nonfiction’s partnerships with socially minded brands have earned them Gold Clio and Gold Halo awards for cause marketing.
While Matt’s background and core expertise is in film, Flow’s collaboration with global brands like P&G, Microsoft and Ford have made him and his team knowledgable in the content marketing space — particularly as relates to social good. Partnerships with major nonprofits have also broadened that skill set to include fundraising and strategic messaging.
Matt received his undergraduate degree in philosophy from Brown University and he lives in Austin, Texas with his wife and two hilarious dogs.
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