- All Posts
- branding & publishing
- Community & Networking
- Member Introductions
- Member News
- VA Tips
- YEC News
- YEC Quarterly
written by Allison Rosa
YEC Member Companies Launch New Products, Services, Video Series & More
In this YEC news roundup, see which members have recently launched new products and services.
If you’re searching for an innovative idea to impact your Q2 goals, find inspiration by looking to the great successes and innovations of the past year. From cleansing face masks to watermark protection software, YEC member companies have launched exciting new products and services in the past few months. Below, we highlight five members and their new products and services.
15Five launched goal-setting solution, 15Five Objectives
Performance management software company 15Five, led by CEO David Hassell, released 15Five Objectives on November 16. 15Five Objectives is a solution to create, track and manage the popular goal-setting method, Objectives and Key Results (OKRs). This solution automates OKR tracking and provides managers with deeper insight into team performance and engagement. Managers set priorities for their teams, then work with individual employees to set objectives that align with department and company priorities. Employees share progress on their objectives (on track, at risk, or behind) while answering questions about morale, productivity and performance, and acknowledging peers with High Fives. And it’s all within a 15 minute weekly check in.
Killer Infographics launched video series, The Visual Minute
Killer Infographics, a visual communications agency led by co-founders Amy Balliett and Nick Grant, has launched a video series on the present and future of visual content, “The Visual Minute.” The Visual Minute first launched at SXSW Interactive 2016 and featured influencers answering the question, “What makes visual content worth paying attention to?”
Those interviewed include Dan Cederholm, co-founder of Dribble, Lance Ulanoff, chief correspondent of Mashable, and marketing guru Guy Kawasaki. Their latest installments include interviews conducted with design leaders at the 2016 Adobe MAX Conference, including Tad Carpenter of Carpenter Collective. Influencers answered the question, “How has visual content helped expand your ability to communicate with audiences?”
Banish released set of three face masks, The Battalion
Beauty product line Banish, led by founder and CEO Daisy Jing, launched The Battalion, a set of three face masks targeting different areas of the face and different phases that the skin goes through, in October. The set contains the Activated Charcoal Clay Masque, Atomic Mask, Frost Mask, Vitamin C Beauty Elixir to make the paste, and a plastic container to store and mix your mask. The Activated Charcoal Clay Masque is a bestseller but focuses on the T-zone area, so Banish made two new masks to help customers with other parts of their faces. The charcoal mask removes dirt and absorbs toxins, and is recommended for the oiliest part of the face. The Atomic mask, recommended for the cheeks and jawline, is filled with strong antioxidants to purify skin and make it youthful, radiant and uniformly toned. The mild Frost mask is designed for the forehand and contains milk powder to moisturize and sweep away dead skin cells.
EditionGuard launched ebook protection software, EditionGuard Social DRM
Ebook protection company EditionGuard, led by founder and CEO Turgay Birand, launched protection software EditionGuard Social DRM on October 3. It works by embedding a visible watermark within the ebook that shows the personal information of the purchaser. The benefit of this new service is its compatibility across devices and software, including iBooks. Up until this point, EditionGuard had relied on Adobe DRM protection, but customers can now choose the protection type that best fits their readers’ needs.”We have already received positive feedback from our current customers, as well as several industry leading publications,” said Birand. “Being able to offer ebook watermarking protection alongside our Adobe DRM option is a big milestone for our company.”
Huemor launched Always Found division
Web design agency Huemor, led by co-owner and president Jeff Gapinski, launched the Always Found division, dedicated to making brands more visible, in September. It increases online visibility for clients by helping them rank higher in search results, create relevant and engaging content to attract new audiences, and utilize social and media channels to promote brand messaging. Different packages are offered for clients of any size, from local SEO and consulting to full-service support. “We’d found SEO was being looked at as an add-on to digital projects, an after-thought that wasn’t getting very good results because it wasn’t given the full attention it needs,” explains Gapinski in a press release. “We think brands making big investments into their web properties should also make an investment in promoting them and making sure they’re reaching as many people as they can to get the most return.”
These are just a handful of YEC members’ recent exciting achievements. Read about what other members are working on here. Have news of your own to share with the community? Submit your accomplishments to our team.