YEC Blog
The YEC Blog
Articles for founders and operators from YEC, a peer council since 2012. Under $1M in revenue: YEC Next. At $1M+: YEC Core.
What Should Your Next Hire Actually Fix?
Hiring and teams · · 8 min read
Even the right hire can struggle when they're brought in to solve the wrong problem. Before adding to your team, get clear on what actually needs fixing.
Dragana Markovic, YEC staff, Head of Member Experience, YEC | Founder, DMD Virtual
Personal Brand SEO and GEO: Control What Ranks for You
Marketing and PR · · 7 min read
Old companies and posts can keep ranking after you leave. Here is how personal brand SEO and GEO work, and how to take back your digital footprint.
Drew Golub, YEC staff, Head of Strategy and Technology
Proven Ways To Boost Survey Response Rates
Sales and customers · · 5 min read
Surveys are a powerful tool for gathering feedback and insights, but getting people actually to complete them can be a challenge.
Innovations in AV: Staying Ahead of the Technology Curve
Technology and AI · · 5 min read
We’ll be discussing five technologies: HDR support, wireless connectivity and smart home integration, AR/VR integration, AI, and cloud-based technology.
7 Essential Growth Hacking Tactics Entrepreneurs Should Know
Money and growth · · 5 min read
Growth hacking strategies may seem like groundbreaking and revolutionary tactics that have never been heard of before.
Navigating the Challenges of Scaling a Startup: Lessons in Branding and Growth
Marketing and PR · · 4 min read
Scaling a startup is a thrilling yet complex endeavor that requires navigating numerous obstacles and making strategic decisions to ensure sustained growth.
7 Ways to Identify the Market Gaps and Explore Unmet Needs
Marketing and PR · · 5 min read
A common misconception is that your idea must be truly revolutionary for you to make it to the other side.
Creating Awareness: The Best Way to Reach Untapped Market Potential
Marketing and PR · · 4 min read
If you want to grow your business, it can be challenging to know what to prioritize in order to achieve your goals. Here's a closer look at today’s buyers.
Learning as a Lifestyle: How to Transform Your Workplace Culture
Hiring and teams · · 5 min read
Transforming workplace culture into a continuous learning environment boosts employee engagement, drives innovation, and keeps your business competitive.
A Step-by-Step Guide to Organizing Webinars
Marketing and PR · · 5 min read
In this article I am going to answer the questions fellow entrepreneurs and marketers often ask after watching us organize our webinars.
Leveraging Transparent Data Narratives to Transform Legal Marketing Strategy
Marketing and PR · · 4 min read
In the competitive legal marketing world, transparency is more than just beneficial–it can completely transform businesses that know how to leverage it.
Should you sign up for a seven percent mortgage?
Money and growth · · 3 min read
This May 2024, many mortgages being offered in America are in the seven percent range. Should you sign up?
How to leverage Customer Feedback to Ensure Continuous Improvement
Sales and customers · · 5 min read
Continuous improvement is the key to growing your business and ensuring lasting customer relationships.
Streamlining Business Finance with Modern Solutions
Money and growth · · 4 min read
From sophisticated machine learning platforms to more affordable outsourced CFOs, you can truly find whatever forms of financial support you need.
How to cultivate a strategic mindset for effective leadership
Leadership · · 4 min read
Feeling overwhelmed by the fast pace and complexity of today's business environment is common for many leaders.
10 Surprising Statistics About Law Firm Blogs
Marketing and PR · · 5 min read
Partners in law firms that have not added a blog to their website often wonder if they should. But they’re not sure if it’s worth the effort.
The Dichotomy of Corporate Innovation: Centralization vs Decentralization
Leadership · · 5 min read
The debate that continues to be at the forefront is whether companies should centralize or decentralize their innovation efforts.
6 Useful Tips to Start a Side Hustle
Money and growth · · 5 min read
With rapidly growing inflation, having a secondary source of revenue is an efficient way to live a good life.
Building a Strong Team: 5 Ways to Hire and Retain Top Talent
Hiring and teams · · 5 min read
Building a strong team is one of the critical challenges businesses face, especially when they have just gotten started.
4 Essential Mindset Shifts for Successful Entrepreneurs
Founder life · · 5 min read
Here's the million-dollar question. What separates the entrepreneurs who make it big from those who throw in the towel is their mindset.
The End of De Beers' Monopoly and the Rise of Ethical Diamond Jewelry
Leadership · · 5 min read
De Beers' demise is a testament to persistence, ethics, and the demand for a more conscientious approach to luxury.
Bitcoin versus Gold as Store of Value
Technology and AI · · 3 min read
There are debates in many forums these days, like in Youtube and commentaries, about Bitcoin and Gold as a Store of Value.
Four Key Elements You Need to Build a Great User Experience
Marketing and PR · · 5 min read
Do you want to learn how to create a better user experience (UX) for the folks who visit your website? If so, you're in the right place!
AI Reshapes the Art of Marketing in a Data-Driven Age
Technology and AI · · 3 min read
In the world of advertising, where creativity reigns supreme, a new force is emerging: artificial intelligence (AI).
5 Skills Every HR Leader Needs to Thrive in the AI Age
Technology and AI · · 5 min read
Follow these steps to elevate your game and become the forward-thinking HR superstar your organization needs.
How to Turn PR Nightmares into Digital Victories
Marketing and PR · · 5 min read
Crisis control isn't just about reacting fast in the heat of the moment. It's about having a simple, actionable plan in place.
The True Cost of a Bad Hire: Long-Term Effects and Strategies for Avoidance
Hiring and teams · · 5 min read
Hiring the right employee is a significant investment in time and resources for any business.
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